Creating a soda drink is easier than most people think. Contract manufactures eliminate the need for equipment. The most important thing to consider when developing a soft drink is creating an identity or branding. Before one starts creating a brand, one needs to identify a target demographic. Once one knows the target audience, it is easier to better develop a beverage that speaks to consumers and can connect with it. The target demographic may dictate everything from the design to flavor of a product. Understanding the customer is the first step in successful beverage development.
The next step in the beverage development process is the formulation of the beverage. This involves sourcing ingredients and developing a proprietary recipe. Industry experts employ food scientists and beverage specialists who understand the importance of matching tastes and other sensory cues to specific target markets. Once the prototype is developed, the focus of the beverage development process will switch phase and focus on marketing. Given recent economic conditions, consumers are more sensitive to valuea combination of price and quality attributes.
When choosing a beverage manufacturer it is important to know what type of product processing and what type of packaging and closure the beverage manufacturer accommodates. Identifying the correct manufacturer that can handle both the process and the package requires significant up front research for soft drinks.
Once one identifies a beverage manufacturer that can support the filling processes, packaging and closures requirements for the beverage product, the next important thing to think about is location. It is important to choose a beverage manufacturer that is geographically convenient for the distribution network.
Selection of the right beverage distributor can lead to good sales. Beverage distributors are the fastest way to get a beverage on the shelves of major retailers. Some distributors have great relationships with their retailers and get instant distribution of thousands of accounts, provided the brand provides the necessary marketing support the new beverage.